Oakland 2018

Chloe has been a client of Sherri McMullen’s for years, and when the call came in to work on Sherri’s new flagship store in Oakland she couldn’t have been more thrilled. The new location was stunning, with 25’ ceilings and tons of potential, but it was definitely raw – dirt floor raw – and in a quick six months it became a travertine, velvet and blush toned retail palace. A throwback in many ways to what tip top destination store shopping can be, but also a totally modern canvas that lets Sherri’s incredible fashion assortment shine.